This post is about the psychology of sex, and so it might not be completely suitable for work environments.
I learned recently that male primates are evolutionarily adapted to observe and react to the color red as used or displayed by female primates. The sexually positive reactions by the males are statistically significant. The difference is recorded through higher ratings of a female’s perceived attractiveness. The article authors run three experiments through an unnamed (but obviously OKCupid) dating site.
In Study 1, women who imagined being interested in casual sex were more likely to display red (but not other colors) on their anticipated web profile picture.
In Study 2, women who indicated interest in casual sex were more likely to prominently display red (but not other colors) on their actual web profile picture.
In Study 3, women on a website dedicated to facilitating casual sexual relationships were more likely to prominently exhibit red (but not other colors) than women on a website dedicated to facilitating marital relationships.
Dressed for Sex: Red As a Female Sexual Sign in Humans Citation: Elliot AJ, Pazda AD (2012) Dressed for Sex: Red as a Female Sexual Signal in Humans. PLoS ONE 7(4): e34607. doi:10.1371/journal.pone.0034607; Editor: Julian Clifton, University of Western Australia, Australia.)
Elliot notes results in the few other methodologically sound studies conducted, including one measuring a woman’s sexual receptiveness based on the color she was wearing… Men viewing women on a red background or in red clothing (relative to other chromatic and achromatic backgrounds and clothing) find them more attractive and sexually desirable, intend to spend more money on them, and choose to sit closer to them. Perceived sexual receptivity has been shown to mediate the red-romance link; men construe the “lady in red” as more sexually receptive and this, in turn, increases their attraction to her. “. . .
“Females in many primate species, such as baboons and chimpanzees, display red on their body (e.g., chest) near ovulation –. Primatologists believe that this red ornamentation is a sexual signal designed to attract mates , and indeed male conspecifics respond to female red with increased masturbation and copulation attempts , . In the present research, we examine whether this female red ornamentation has an analog in humans, whereby women use a behavioral display of red to send a sexual signal to men.“
The authors argue that their findings provide this long documented and suspected link between the color red and its interpretation as a sexual signal. What are your thoughts? Own a lucky red dress maybe?